This project asked for a full brand identity, proposition and messaging review for Author, Speaker and Change Maker Mac Macartney.
The creation of his brand’s new visual world needed to reflect the heritage of Mac’s activities around Embercombe, his non-for-profit eco spiritual sustainability community. The resulting logo, typography, color scheme and templates were designed so that his holistic story of sustainability would resonate with a new generation; with a tone of voice that is deliberately light, conversational and engaging.